Approaches in Persuasive Writing – Appeals

Logical appeal relies on reasoning in a clear and consistent manner. Logic may be real or false (i.e. giving the appearance of logic)

A speaker/writer is able to use personal appeal when they know and understand the audience. Knowledge of personal motivations and history can be used to good effect.

 When using emotional appeal, highly emotive words, images, colors will be used to stir an effective response.